Netflix on Wednesday launched its cheapest subscription plan in India. Netflix introduced a new mobile-only subscription monthly plan priced at Rs 199. India is the first and only market to get the mobile-only Netflix plan.
Announced at its ‘Netflix House’ event in New Delhi, the company said its Indian users stream Netflix more on their mobile phone than any other device. Netflix also said its users in India are among the highest downloaders of content globally. Going forward, Netflix is going to make more investments in India for smartphone users.
To sign up for Netflix’s mobile plan, users need to download the app or visit the official website. Select the mobile plan for Rs 199/month. Users need to add account details and can try the first month for free (new members).
The company had begun testing mobile-only plan earlier this year in India. Netflix was offering a Rs 250 plan during the test phase but it has decided to offer a much cheaper subscription plan at Rs 199. The mobile-only plan has the same features as other Netflix subscription plans.
Users who sign up will be eligible for one month trial after which they can continue or cancel. This mobile plan supports smartphones and tablets as well. It however has support only for SD content. Payment options available at present include debit and credit cards.
Globally, Netflix has 151 million subscribers. Netflix is also available on over 1,700 device models. Speaking on content, Netflix said it will continue to invest on interactive titles like Black Mirror: Bandersnatch.